Alan Long, Research Director for Hitwise reports that Social Media Traffic in Australia has nearly caught Search as depicted by the following chart.
Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.
The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.
Posted from Diigo. The rest of my favorite links are here.
This is an insightful presentation from TrendsSpotting that convey’s a selection of Social Media Influencers predictions for 2010.
Each prediction is presented as a “tweet” or in less than 140 characters.
For Example Adam Broitman suggests that “Consumers will un-friend all brands that don’t add value”
Worth a read.
Most Contagious 2009 is a presentation full of inspiring content that covers digital marketing, viral, outdoor as well as integrated campaigns.
Be viewed in full screen mode or Download the PDF here
Social media volume 2 – user engagement strategies | Australian Policy Online
social-media-company-policy_final_150409.pdf (application/pdf Object)
Posted from Diigo. The rest of my favorite links are here.
Sweden is known for it’s innovation which not only expresses itself in design, but also in creative campaigns.
Agency Forsman and Bodenfors decided to use one of Facebook’s built in features of “Tagging” to get the word out about Ikea’s Malmo store opening. First, they created a Facebook profile for the store manager, Gordon Gustavsson. Then, over the next two weeks, uploaded images from of IKEA showrooms to his Facebook photo album.
Trendhuntertv has created this interesting report which highlights 20 top trends that are emerging for 2010.
The list of the top 20 includes
As organisations start to embrace social media monitoring, it’s important for them to categorise conversations to allow a suite of various engagement response tactics to be executed.
This beautiful slidedeck from Amber Naslund, highlights the key categories that should be considered.
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Here’s a very cool use of projection that breathes life into a building
555 KUBIK | facade projection | from urbanscreen on Vimeo.
