social-media digital-strategy strategy marketing cgm conversations social-network web2.0 mobile video

The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.

Pete Fowler's Tweeting Bike

Pete Fowler's Tweeting Bike

It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.

You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.

The agency behind this initiative is Chance Collective #twike

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Design, Frontiering Campaigns »

Creative Origami

I’ve always loved stories that are built from clay models &  lego bricks, because as well as watching the story unfold, a part of me is fascinated with the artistic patience required to produce them.

Working for ASICS, agency Nordpol+ Hamburg commissioned Sipho Mabona who has created this gem of a story with Origami which is not only entertaining, but is so on brand for ASICS.

Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.

State of the Internet

I never tire of watching videos which highlight the incredible statistics surrounding the penetration of the internet, and I’m still surprised by the growth in some of these statistics.

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

2010 Predictions from TrendsSpotting

This is an insightful presentation from TrendsSpotting that convey’s a selection of Social Media Influencers predictions for 2010.

Each prediction is presented as a “tweet” or in less than 140 characters.
For Example Adam Broitman suggests that “Consumers will un-friend all brands that don’t add value”

Worth a read.

Most Contagious 2009

Most Contagious 2009 is a presentation full of inspiring content that covers digital marketing, viral, outdoor as well as integrated campaigns.

Be viewed in full screen mode or Download the PDF here

Consumer Trends – 2010

Trendhuntertv has created this interesting report which highlights 20 top trends that are emerging for 2010.

The list of the top 20 includes

  • Personalization
  • Unservice
  • Peacocking
  • Rental
  • Culture
  • Prodependancy
  • DIY Healthcare
  • Nostalgia
  • Crowdsource
  • Emotionology
  • Simpletising
  • Ecopolitan
  • Greenpliances
  • Nomadabodes (portable living spaces)
  • Pop-uptailing
  • Life-swapping
  • DIY Decor
  • Next Besting

Social Media Monitoring – categorisation

As organisations start to embrace social media monitoring, it’s important for them to categorise conversations to allow a suite of various engagement response tactics to be executed.

This beautiful slidedeck from Amber Naslund, highlights the key categories that should be considered.

Frontiering Shopping cart
Having used X-cart at the shopping cart solution at Gourmet Shopper, I was interested to see that the X-cart developers have released a new AJAX style shopping cart solution called Ecwid.
Here’s an example shopping cart that I have been testing, which as well as working inside Wordpress.

The Cart tool is reasonably simple to setup and configue, and whilst there are some limitations, it promises to be an excellent option for shops wanting to syndicate their content across their growing range of interaction points.
Here’s an image of how it looks in Facebook (see example)

GS facebook_

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