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Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.
The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense. To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking
This is a pretty cool widget that contains easy to navigate web statistics by country
Facebook Places announced their new location based service which will bring Foursquare functionality to the masses.
Here’s their video explaining the features.
Foursquare is experiencing record Signups following the launch of Facebook Places -
Augmented Reality Directory | Augment Pro
List of blogs
YouTube – Daniel Franke & Markus Kison: Augmented Perspective, Eye-responsive Sculpture 2010
Posted from Diigo. The rest of my favorite links are here.
Facebook have introduced a new feature which suggests pages that users might “like”. The feature bases it’s recommendations on selected interests.
IdeaConnection: Innovation in Business story: Saving the Planet, one Flush at a Time
Facebook | Gourmet Shopper Annotated
Business email, documents, and intranet sites for Government – Google Apps for Government
Here’s an insightful look at some of the emerging Digital Trends from Frog Design
Latest update to the What the F**k is Social Media presentation from Marta Kagan which continues to show the expansion of social media
– post by Antonio Montesinos
Generic Privacy Policy for Australian Websites | Visser Labs