Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
I …

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Article Archive for 27 July 2005

If you are going to think Big, do it right !
Wednesday, 27 Jul, 2005 – 20:42 | No Comment

In contrast to my recent post about the small Blowfly brewery, Carlton United Breweries (Fosters) have created a big advertisement that is continuing it’s current theme of recognizing that consumers are wise to the same …