Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
I …

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Article Archive for 15 August 2005

Sample this !
Monday, 15 Aug, 2005 – 9:38 | No Comment

For years new products have tried to get our attention by using Sampling.
Last month I was given 3 tea bags at a Sydney train station neatly enclosed in an envelope advertising the new lipton …