Interest based ambient awareness
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Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
I …

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Article Archive for 26 August 2005

Word of Mouth Marketing?
Friday, 26 Aug, 2005 – 6:10 | No Comment

There are now more than a few text books on Word of Mouth or Buzz Marketing. Whilst most Marketeers understand that these mediums exist, many fail to realise that these communication channels can be used …