Frontiering Talk

As the aftermath of this world tragedy starts to hit home to many of us, it is amazing how much of the coverage of this event is being produced by ordinary people.

Yes, the big television and newspaper stations have crews in helicopters and are doing a credible job at covering this tradegy. But what I find interesting is the increasing number of photos, videos, stories of the event, as well as crys of help to discover the whereabouts of loved one appearing on the internet. These are not trained journalists or professional photographers, and yet their stories and pictures are very real.

Reading through the stories, one can’t help compare the Asian Tsunami where the Asian cultural trait working for the good of the group, can be contrasted with the Western trait of Individualism.

Let’s hope that we learn some of the lessons from this tradegy!

National Foods hope to link Farmer’s Union flavoured milk as an Australian icon with this cleverly scripted advertisement.

Lines that most Australians will recognise as milestones in history such as Cathy (Freeman) and Sydney (2000 Olympics) have been told as a journey through history. I like it … Advertising is after all, story telling !

Utilising the buzz that this site will generate, I would be inviting the community to submit lines for a sequel. Or, run a competition and let all the amateur film makers produce the next ad, allowing people to vote for their favourite at the site. This would generate extended interest in the whole idea of matching Aussie history with Farmer’s Union.