Frontiering Talk

Have you ever placed an ad in your careers section for brand ambassadors? If you did, do you think anyone would bother applying?
And, do you have the right incentives to attract and nurture these evangelists?

Google has done exactly that with their Google Pizza program.

By targeting young software engineers (and potential employees) to represent them at university campuses. The Google Ambassodors then organise study breaks for their peers, and also enjoy free Google pizza, and other Google gear.

So, you don’t need a big advertising budget to create evangelists for your brand. Here are a few ideas to get you started.

Access to exclusive brand premiums (branded gear)
Factory tours
Invites to special branded events
Involvement in future product designs
Incentives that the ambassodors can give to their friends

The investment is small, but the ongoing benefits are huge !
So .. what are you doing to recruit Ambassadors for you brand?

Yahoo and Google are poised to continue the search battlefront in the video mediam.

Google recently launched Google Video as their attempt to catalogue the worlds archive of video clips. They are inviting amateur and professional producers to upload their clips.

Yahoo have a similar function in their video search and it appears to have a lot more content at this stage. To help generate some interest amongst the film makers, Yahoo have launched the “Yammys” which includes 5 categories showing the top 3 submissions in five categories. (Pets, Bloopers, Road Trips, Office Humour, and I can’t believe it)

Making videos have become a lot easier thanks to advances in technology, and I think marketeers need to think about tapping into this trend as a way to get their consumers to interact with their brand.