Direct Your Own Ad
Published by 
ifarmer on September 14, 2005 12:33 pm
under Uncategorized
In keeping with a growing trend to allow consumers to take more control in entertainment / advertising, KFC has launched CHOSEYOURSAUCE.
The website lets people chose the way the story unfolds by selecting on their favourite sauce.
Now .. that’s what I call Open Sauce Advertising !
In a similar style, SAAB has built a clever online game into it’s communication model.
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