Interest based ambient awareness
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Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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Direct Your Own Ad

Submitted by User Imageifarmer on Wednesday, 14 September 2005No Comment

In keeping with a growing trend to allow consumers to take more control in entertainment / advertising, KFC has launched CHOSEYOURSAUCE.
The website lets people chose the way the story unfolds by selecting on their favourite sauce.
Now .. that’s what I call Open Sauce Advertising !

In a similar style, SAAB has built a clever online game into it’s communication model.

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