When was the last time you experienced something so positively outrageous that you just had to tell someone. And the associated story would not be told just once, it would be told to lots of people at lots of occasions.

Some examples?
Nordstrom the US department store once gave an elderly lady a refund for a tire … which is incredible because Nordstrom don’t carry car tyres !
This story was made famous by Tom Peters.
A FedEx employee after discovering that a package was left on the airport tarmac rented a helicopter and delivered the package personally. $2000 well spent considering the associated publicity.

What can you do this week that is so outrageous, that it will generate positive consumer generated media?