Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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Picture Marketing

Submitted by User Imageifarmer on Saturday, 1 October 2005No Comment

Launched at the recent Demo conference, a company called Picture Marketing demonstrated an interesting product that allows marketing campaigns to links photos taken at events with a unique code that consumers are given after their picture is taken. The consumer can then access these pictures online in return for answering a few survey questions about the event or product. This links the picture with the consumer as well as providing insight for the campaign.

Check out their presentation here.

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