Interest based ambient awareness
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Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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Submitted by User Imageifarmer on Monday, 3 October 20052 Comments

Here’s a post from Shankar Gupta.

Included in his post is something that a Panelist said at the recent OMMA East Conference ..

Panelist Brian Clark, the CEO of GMD Studios, recounted a campaign that his agency ran for Audi, titled “The Art of the Heist.” Just one-half of one percent of the media buy budget, Clark said, was spent on BlogAds–a firm run by panel moderator Henry Copeland, which sells ad space on some of the highest-trafficked blogs. Those ads, Clark said, ended up accounting for 29 percent of the traffic sent to the campaign’s landing page.

Blogs are usually real stories by real people about real things. Most are reasonably well categorised and therefore target a particular niche, so advertising on leading blogs is probably something that is going to continue to grow.

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2 Comments »

  • no imageShankar Gupta (Check me out!) said:

    Thanks for the link.

    Another thing that attracts advertisers to blogs, generally, is the engaged nature of the audience. People who read a lot of blogs tend to be intensely interested in the subject matter they’re looking at.

    Included in her post

    That’s “his” post, surely. ;-)

    - 7 October 2005 at 4:29 am
  • ifarmer said:

    Fixed … My apologies for the mixup.

    - 7 October 2005 at 10:28 am

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