Promoting breakfast cereal, the Cheerios site allows you to create an animated singer, dress him or her up, and change various colour tones, before recording the actual singing track for a choice of 1 of 3 songs. The program then lip syncs the character to “sing” in time with your voice .. whether you sing when you are suppose to or not.

Cleverly called Cheerioke … you can then send your creation to your friends.

The technology is driven by Oddcast.

It’s very interactive and entertaining. As a product marketer, I would like a slightly stronger link to the product.