Published by 
ifarmer on November 30, 2005
under Uncategorized
Adding to George Master’s home generated IPOD commercial, Daphne Kalfon has created her own “I love my Mac” song, complete with website.
When was the last time your consumers did something like this in honour of your brand?
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Published by ifarmer on November 30, 2005
under Uncategorized
There is certainly a trend towards personalisation, as discussed at length by Trendwatching in their May 2005 article.
Here’s an interesting spin on personalisation with a design your own coffin! Aired on Dragon’s Den tv show last week in Australia, Life Art has created a business that makes coffins from recycled and biodegradable products.
The artwork, is printed on stickers and then applied to the outside to produce a very personalised coffin. The cost is around the same as existing wooden coffins. You certainly have a captive audience, and I am sure this product will spread through word of mouth. I think this is a great idea and I wish the business well. Now .. I wonder how much I could get for selling some ad space on the sides?
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