Archive for January 6th, 2006

New Years Resolution - short films

Published by User Imageifarmer on January 6, 2006 under Uncategorized

Pepsi’s Aquafina brand, has organised a New Years Resolution short film fest where it is showing 10 films based on consumers submitted resolutions.

It’s a clever website, the films are entertaining, and real consumers were the inspiration for the short films! But if I was the Aquafina brand manager, I would wonder why Tribal DDB in Dallas and production company Subliminal who created this micro-site, didn’t use Aquafina product placements in their films.

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Open Logo Project

Published by User Imageifarmer on January 6, 2006 under Uncategorized

Here’s a great example of Open Source Marketing.

spreadshirt

A web-based t-shirt company called Spreadshirt, is running an Open Logo project which is inviting consumers to come up with a new logo.

There have been over 100 entries since Dec 13th, which I think is pretty impressive!

How are you involving your consumers in your marketing?

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