Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
I …

Read the full story »
Consumer Generated

Design

Frontiering Campaigns

Industry News

Social Networks

Home » Archive by Day

Article Archive for 16 March 2006

Are you Game to Advertise?
Thursday, 16 Mar, 2006 – 10:00 | No Comment

Advertising in Gaming is one of the growing trends in marketing. One of the challenges is that games, like movies can take 12 to 18 months to produce and can be difficult for brands …

Outdoor and Radio
Thursday, 16 Mar, 2006 – 9:19 | No Comment

Honda has created some interest with a new campaign that links up Outdoor with Radio.

162 billboards in 15 US cities as questions such as “What would an Element and a crab talk about?” and consumers …