Honda has created some interest with a new campaign that links up Outdoor with Radio.

162 billboards in 15 US cities as questions such as “What would an Element and a crab talk about?” and consumers can get the answer by tuning into a specific short range (2 miles) radio frequency.

I this is a good initiative and I think consumers will respond favourably. And we continue to see “talking billboards” using Bluetooth, short range radio and the like to enhance the consumer engagement.

via Mediapost