Kodak has joined the ranks of brands who are running campaigns to assist consumers creating their own content.

The original Kodak commercial where a man takes a group of children through a gallery and the pictures are saying “keep me, protect me, and share me” is the basis for the commercial. And you select up to 5 of your own pictures and they are then included in the commercial.

It’s easy to use and there’s a nice invite with a “10 free print offer” to use Koday Easyshare service.