Archive for April 10th, 2006

Frontiering fitting room

Now you can try on clothes without going into a fitting room. Simply select the clothes you want to try on and the intelligent dressing room scans your measurements and then projects how you look fitted out! It also cleverly offers suggestions on what goes with the outfit you have selected.

futuredress

I’d like to see a fitting room that included some intelligent suggestions to help those of us who need help selecting the right clothes for our body shape!

See more at the Metro Group’s future store site.

via Blog Gadgets

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Video Sharing Tools

Consumer Generated content in the form of videos is growing exponentially, and whilst YouTube is the site you have most likely heard of, there are a number of other sites that have emerged offering various services to try and carve out a niche in the online video world.

Socialvideo

One that really took my attention is Jumpcut. It offers editing features that allow a degree of remixing without the need to download a client tool. Adding text, mixing a different audio file to play with the video, and transition features will appeal to consumers who want to take existing videos and quite quickly and easily create their own mashup. Check it out by clicking “remix” on this video screen.

I predict that more and more marketeers will be start to use these tools to involve their consumers in creating branded entertainment such as the N-show in my previous post. Letting consumers have some of the control is far too daunting task for many brands, but consumers are already creating mashups of your brand, so not getting involved can be a far riskier strategy!

Dvguru has a pretty good review of the top ten video sharing services.

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