Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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Interactive Marketing Stats

Submitted by User Imageifarmer on Wednesday, 19 April 2006No Comment

Adage has issued their 2006 Fact Pack which is worth a read.

Some interesting facts :-
35% of marketers will spend to develop in-house blogs
70% of media & communications companies said they were going to include blogs and social networks into their future marketing efforts
RSS is small but gathering momentum, surprisingly 78% of RSS feed users are male

But you’ll have to wait for next years report to get some formal data on Consumer Generated Media, which I predict will continue is enormous growth.

via Media 2.0

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