Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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Land Rover Go’s Beyond

Submitted by User Imageifarmer on Thursday, 20 April 2006No Comment

Land Rover has launched a web tv site that will encourage participation by Land Rover owners to share their experiences, and learn from others in the community by sharing editorial content.

Perspective: It’s great to see a brand opening up it’s doors and co-ordinating a place for it’s consumers to have conversations. Other consumers are trusted sources of information and Land Rover is helping it’s advocates tell others about the fun and adventures you can have when you own one.

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