Southwest Airlines have launched a blog abtly named Nuts about Southwest.

From the site
“..Nuts about Southwest is all about our Employees, Customers, airplanes, and airports. We really are Nuts about Southwest and we hope that our Readers will share that passion by posting their own comments.”

They have even put together a User Guide to explain the background, goals and the “rules of engagement”. In January, Southwest also launched an Adopt-a-pilot blog in support of their four-week school program for a hundreds of classrooms across the US.

Perspective: Southwest has been successful largely due to the evangelism of many of it’s customers, evidenced by it’s 60% Net Promoters score, the highest in the US airline industry.
The Nuts about Southwest blog is a clever initiative to reach out to those advocates, and through their conversations, continue to build it’s Customer Loyalty.