Frontiering Talk

Here’s an interesting flick through the flickr taglines from June 2004 to September 2005.

Nike has created an excellent Consumer Generated site called Nikesoccer.

Consumers upload videos of a ball entering from the left of screen, they can then do a trick or two before kicking or heading the ball to the right of screen. From there the next video takes over in what will become one of the longest Consumer Generated Video chains !

Perspective: Great consumer engagement. Hopefully when the chain gets really long there will be a way to filter the chain to find your own submission !

Hat tip to Angus Florence for pointing me to this site, and also this site from Nike that demonstrates a frontiering way to integrate running with music.

Tayfun King from the BBC writes an excellent article on how game development is evolving to include provisions for Consumer Generated Content.

Perspective: Game development is costing upwards of US$20 million, so it makes sense to tap into Consumers to create content which reduces costs. However, I think the big positive is to extend the games life and spread the games usage through word of mouth.

Tags: WOM

The Viral Garden has composed this list of top marketing blogs. I read many of these, but there were a few that were new to me, which are now part of my Rojo RSS feed reader.

Finding it hard to store all the peripherals for your computer?

Sony has just launched a product known as MouseTalk, which doubles as a mouse and also a VOIP phone. Very Cool.

via Techcrunch

As predicted by my Video Butler article, the big production houses are planning to embrace bit torrent technologies to distribute their movies.

According to MSNBC, the movies will be available to purchase (via download) the same day the DVD versions are released.

Perspective: once we can easily consume good television and movie content in this way, the advertising industry will have to adapt to new ways of marketing and connecting with consumers!

Zoomin has delivered online mapping functionality to Australia !

It’s very intuitive to use and includes features such as a “as you type” suggestion box under the search field. As you get to street level navigation a “street number locator” appears! The best part about this news is that Zoomin have released a developer API which will encourage a multitude of mashup applications. (as per Google Maps).

Well done guys !

Mini continues to explore new frontiers in advertising with this building size poster.

via The Hidden Persuader

Community sharing is great, but sometimes you want to customise your preferences based on your own needs / interests. RSS feedreaders such as Rojo, Bloglines do this for RSS feeds, and while they provide a list of popular news feeds, it can take a little time to get it setup.

Spotback launched this week and presents a very clean news portal interface, pre-loaded into news categories and basically allows you to start reading right away. It really hits the spot! Unlike Digg, which uses community ratings to determine which are the most popular stories, Spotback learns from your ratings, so that overtime you get more stories from sources you rate highly and less from those you score less relevant.

Perspective: I think Spotback has an interesting product and suggest it is hoping to do for news articles what Pandora does for music.

Categoriz is a great directory of all things Web 2.0 and it is linked to the newsvine blog for updates.