Consumer Reviews

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Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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ifarmer on Thursday, 22 June 2006No Comment

More and more consumer sites have emerged where real consumers are writing about real experiences with real products.

Take this example Heat Eat Review, which specialises in the growing category of Heat and Eat food.

heat and eat

Perspective: Consumers have always been talking about products, but now there are many places where they are openly discussing their experiences. We wonder if the brand managers are tuned in?

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