Here’s an interesting idea, particularly if you are aiming to attrack consumers who frequent night clubs.

It’s called Passout Marketing. The idea is that you use Passout Marketing to have your logo stamped on patrons wrists to signify entry into the club. So far, the clubs they have available to advertise in are limited to some of the exclusive bars in the US, but there is no reason why you couldn’t sponsor a night club directly.

Perspective: New marketing ideas are more likely to generate conversations, and conversations overcome the clutter that is competing for consumer attention.