Frontiering Talk

Motorola has launched a wiki to enable consumers to share information with other consumers.

From the wiki it states …

“Because the possible applications for the Q will always expand, the “ideal” user guide would also be able to grow and change. This wiki is an attempt to do that. It’s a place to capture and share the knowledge of the greater community of Q users. If, for example, you have added a new application to your Q, you could post instructions on how you did it here, for the benefit of all Q users.

This site has been established by Motorola for the use of Q users. It has been seeded with the contents of the in-box user guide. Additional content will be provided by Q users as they explore the Q’s capabilities. ”

Perspective: We think this is a great initiative which recognises that Motorola consumers can indeed help co-write the useability manual for the Q smart phone.

The Sony Bravia Award winning tv advertisement showing the coloured balls bouncing down San Francisco, has launched a supportive blog to chronicle the creation of the follow up ad.

Perspective: Not only does the blog provide additional information for those interested in the making of the famous advertisement, it also provides pictures and information for bloggers to make it easy for them to spread the message about Sony’s Bravia technology.

via Adrants

This is the presentation that I gave at Adtech Shanghai

[slideshare id=176617&doc=frontiering-for-ad-tech-1195795916588180-2&w=425]

Tags: adtech