Interest based ambient awareness
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Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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Virtual Hotel Marketing

Submitted by User Imageifarmer on Saturday, 5 August 2006No Comment

The Starwood Hotel chain is promoting a new hotel brand in the virtual world second life.

starwood

They have a blog, and have provided a very real “experience” of what the brand is.

Perspective: Virtual worlds may seem like fantasy games to some, but we think there are many marketing opportunities to embrace, and this is a great example.

via Micropersuasion

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