Interest based ambient awareness
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Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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MTV - best movie Spoof

Submitted by User Imageifarmer on Wednesday, 14 March 2007One Comment

Embracing Consumer Generated Content .. there will be a new category as part of the MTV Movie Awards. The category is to be called “Best Movie Spoof” and will allow the general public to submit video spoofs of the past year’s movies.

Voting will take place online and the top 5 video spoofs chosen willb e flown to the MTV Awards night.

MTV already encourage consumers to generate content for their Starzine online magazine.

And they recently announced a move to introduct MTVU . .a user generated MTV channel.

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