Jeep has launched a new mini site called Patriot Adventure, which encourages players to navigate their way through the film “The Way Beyond Trail”. Decisions made during the adventure determine the story. The site is reasonably well crafted to capitalise on the social networking factor with lots of opportunities to invite your friends to help you.

Jeep are also running a write your own Marvel comic participation campaign that will allow readers to help write a 28 page comic.

Perspective: It’s great to see companies embracing consumer generated media, and I think both campaigns relate well to the “adventure” essence of the Jeep brand.