Frontiering Talk

Retail chain Kohl has launched a video ad campaign on Microsoft’s video network that uses some frontiering technology allowing the viewer to click at certain points in the video and see the clothes from the video appear beside the video.

You then have an option to “click to buy” which takes you to the Kohl site.

Perspective: Selling from movies or long format ads is not a new idea, but the technology to deliver the click through is finally here. Watch for it to be included with movies soon, and potentially the whole movie economics could change .. and instead of paying to watch a movie, the movie could be funded by selling items that are shown in the movie. Click here for your own Aston Martin perhaps?

Guy Kawaski tells of The Worlds Best Presentation contest.

What interested me though was the Slideshare site itself. It’s basically a presentation sharing site. Slideshare has all the usual social media features such as tagging, view most viewed, share this presentation, embed the slideshow in a blog etc.

It contains some very unique presentations such as Strange Toilets, King’s Palace in Dubai, Sidewalk drawings.
But there are also more serious presentations on technology and future green energy sources.
Many conferences are now using Slideshare to share their conference presentations.

Perspective: Slideshare seems like a great place for learning and sharing, and the “presentation contest” that involves the community as well as some of the worlds most respected presenters is a nice touch.