Interest based ambient awareness
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Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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Advertising in your pocket

Submitted by User Imageifarmer on Wednesday, 28 March 2007No Comment

AdMob has just announced $15 million in venture capital funding to help continue their expansion. They have served over 1 billion ads since they started 6 months ago.

The NY Times reports that Yahoo is also trying to gain a foothold in Mobile Search.

Perspective: As content and bandwidth for mobiles improve, finding ways to “monetise” mobile content is heating up. Ad dollars will flow to this medium at the expense of TV.

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