Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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Brands get a Secondlife

Submitted by User Imageifarmer on Friday, 30 March 2007No Comment

Having been a big Secondlife fan for nearly a year know, I have always been convinced that Secondlife can be a place for brands to interact with people in a more engaging way than is possible through a normal browser.

Here are 2 very good lists of Brands in Secondlife. The first which is more visual from Kzero, and the second from Wikipedia.

Perspective: Some of these entries offer an engaging and brand relevant experience, others are a mere presence, but at least they are learning.

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