Low cost flyer Jetstar has created a new campaign which encourages consumers to drop in pictures of themselves and some friends to create a “wish we were there” post card.

Perspective: It’s not a bad site, easy to use and relevant to the travel category. It’s a good chance for Jetstar to improve their database of potential customers. The post card can not really be personalised with text or your own pictures (apart from the head photos you load), and there was no option to print or save my creation. There is also no gallery of created post cards which I think would work well.