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Would you like to name Mac Burger?

Submitted by User Imageifarmer on Wednesday, 18 July 200710 Comments

Would you like fries with that .. just got bigger.

McDonalds are offering Australian consumers the change to name their next burger with a very clever promotion.

The campaign will be advertised heavily on TV .. and will show a fictitious burger naming legend, known as “Ken Thomas”, retiring as Chief Burger namer . and handing the responsibilities to a younger generation.

Perspective: I think it’s great to involve consumers in marketing, whether it be for innovation, research or diffusion of the message. This promotion will work, in part because of the TV investment. Watch for future campaigns of this nature to ignite using social networks such as Myspace and Facebook.

Update: .. as at Wednesday 18th July this promotion has had 24,100 entries

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10 Comments »

  • no imageBrandon Booth (Check me out!) said:

    I thnik that it should be called the “MacCheeger” because it contains lots of cheese.

    - 16 July 2007 at 9:55 pm
  • no imagebrendon mancs (Check me out!) said:

    I think it should be called
    McLicious, like delicious!

    - 17 July 2007 at 1:39 pm
  • no imageKeegan Thomson (Check me out!) said:

    The Mac Homy

    - 17 July 2007 at 8:11 pm
  • no imagedaniel barber (Check me out!) said:

    i think the burger should be called….daniel’s fantastic burger!

    thanx

    - 17 July 2007 at 10:22 pm
  • no imagephil (Check me out!) said:

    i had one yesterday & think it should be called the Mc CRAP. would be nice if it looked like the picture and had on it what it said.

    - 20 July 2007 at 10:37 pm
  • no imageBernard Alan Clutterbuck (Check me out!) said:

    Its a biggie. Call it a
    MOTZA BURGER.

    - 27 July 2007 at 10:02 am
  • no imageChey (Check me out!) said:

    I think the burger should be named after me, there for it should be called…The “Cheylicious burger”, the reason for this is because i am termanly ill with Cancer of the lung, so this would mean the world to me im aged 9, i have aways wanted somthing like this to happen

    - 2 August 2007 at 1:22 pm
  • no imagejohn cockell (Check me out!) said:

    my name for the burger is mc beaut burger

    - 15 August 2007 at 7:01 pm
  • no imagejohn cockell (Check me out!) said:

    my name for the burger is mcbeaut burger

    - 15 August 2007 at 7:03 pm
  • no imagemina (Check me out!) said:

    i would name it

    mac wingo

    - 15 August 2007 at 7:55 pm

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