Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
I …

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Article Archive for 14 August 2007

Behavioural Targetting Ads for Election
Tuesday, 14 Aug, 2007 – 8:28 | No Comment

Bluelithium has launched a new behaviorally targeted ad network, which is designed for political candidates.
Politicians can buy ads including display, rich media and even video ads aimed at niche audiences as specific as Women, ages …