Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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Behavioural Targetting Ads for Election

Submitted by User Imageifarmer on Tuesday, 14 August 2007No Comment

Bluelithium has launched a new behaviorally targeted ad network, which is designed for political candidates.

Politicians can buy ads including display, rich media and even video ads aimed at niche audiences as specific as Women, ages 18-34, living in Chicago, with a household income of greater than $70K, who are interested in education.

Perspective: One wonders how long it will be until we have a CPV measure for advertising. What’s CPV? Cost per vote of course! Who says the man with the most money can’t win an election?

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