Director Alex Jovy has come up with a novel way to get the masses to come out and see his next film: he’s inviting them to be part of the film-
making process.

Itsourmovie.com is a collaborative idea where anyone can audition online, vote for casting or invest. Alex has raised 120K pounds of a planned 1.2 million, and you can invest even if yuou only have 10 pounds. You can read a Synopsis of the film, which has a working title of “The Flirting Club”.

Perspective: It’s great to see more examples of ORSIM (open sourced, research, shaper-lead, innovation and marketing) .. a Zealot / Frontiering model. It’s a pity more brands don’t involve their consumers in the same way.