Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
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Article Archive for 28 August 2007

Word of Mouth checklist
Tuesday, 28 Aug, 2007 – 10:57 | No Comment

Perhaps because alcohol products have had greater restrictions advertising on mainstream channels and therefore have had more time to experiment with other levers. But it is now more evident with the announcement that Jim …