Interest based ambient awareness
Wed, 29/10/08 – 8:51 | No Comment

Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
I …

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Article Archive for 30 August 2007

Johnson & Johnson get into social networking
Thursday, 30 Aug, 2007 – 8:29 | No Comment

Who says traditional companies can’t play in the social media space?
I remember subscribing to J&J’s Babycenter’s weekly email just over 10 years ago, when my wife was pregnant with our first child. You got …