Who says traditional companies can’t play in the social media space?

I remember subscribing to J&J’s Babycenter’s weekly email just over 10 years ago, when my wife was pregnant with our first child. You got a very well packaged 1 page email explaining what part of the baby was growing. Babycenter has continued to grow, providing advice related to planning and having babies.

This week Paidcontent tells of Babycenter’s purchase of Mayasmom, which is a social network aimed at mothers. The social network will be extended across the Babycenter network. Along with this purchase, there are plans to create an Advertising network for this category.

Perspective: This is a smart move by J&J, and just shows that finally some big corporations are not just placing ads on existing social networks, but providing consumer driven communication channels.