Published by 
ifarmer on September 24, 2007
under Uncategorized
Bob Dylan is using a very clever facebook application to promote his latest album.
The application allows you to add 10 messages which are then displayed on the sheets of paper in the famous music video of Bob Dylan’s Subterranean Homesick Blues.
Check out my script here
Perspective: Simple, powerful and has a strong tie to the actual product .. i.e. the new album.
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Published by ifarmer on September 24, 2007
under Uncategorized
XTD3D allows you to control standard windows functions using body movements instead of using keyboard / mouse.
You can watch a presentation on XTD3D from the recent Techcrunch40 here, which shows the founder of XTD3D advancing powerpoint slides and also navigating Google earth by clicking his fingers. Here’s another demonstration of the interface.
Perspective: The application can be programmed to use custom movements, and therefore it is not hard to see Gaming manufacturers integrating the technology with their games. Perhaps there is also a market for this in the growing space of virtual worlds such as Second Life.
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Published by ifarmer on September 24, 2007
under Uncategorized
Here’s a clever web initiative, called Flameonwebcam, designed to help market the Fantastic Four movie.
The site provides the ability to record a brief message using your webcam, but the recording adds a flame effect to any movement which creatively links the viral to the movie.
Here’s a samplethat I created. You can send the link to your friends, or embed the video in your own site or social network.
Perspective: The site is clean and easy to use, and the use of the flame effect is a good connection to the movie. I couldn’t see any links to the actual movie website and it would have been nice to add a feature to show showing times of the movie in my city, or perhaps options to buy the DVD.
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