Frontiering Talk

Widgets are all the rage, and it’s no surprise to me that many new businesses are creating business models on the creation of them.

Gydget is one such company, and it focused around creating Widgets to promote musical artists.

Not only is it a great way for people to show their support for their favourite artist, it’s also a tool for sporting clubs or brands to engage their passionate fans in the promotion of their products.
Here’s a test Gydget i have setup which includes the RSS feed from this blog, a video from youtube, as well as a test event.

Alvin and the Chipmunks is a new movie to be released on Dec 14th.  To promote the movie, the Oddcast software has been used to create quite a unique promotional microsite. The site is called Munkyourself and allows consumers to create a mashup of a chipmunk animated character generated combined with your own voice recording which is of course modified to sound like a chipmunk.

Perspective: The technology is very clever, and the site is simple to use, and allows you to send links or embed the result in your site as I have done below. I like this offering as it has strong ties to the movie.

Tags: , Frontiering Campaigns, movies

People are continuing to talk about brands, and a recent Mediapost  article by Jack Loechner suggests that there are 3.5 billion word of mouth conversations every day in the US alone.

Whilst 90% of these conversations take place offline, that still means that 350 million discussions are happening daily.  Can you afford not to start listening?

Tags: Social Networks, WOM, Word of Mouth

Now that Youtube has gained acceptance across the world as video sharing site, it’s no surprise that companies are creating tools to assist content producers in establishing their own video collections.

Magnify is one such tool. You can browse the existing channels by category, or create your own in a few simple steps. The resulting site contains all the social sharing features that you need to allow your audience to comment and rate your videos as well as placing a widget of your collection on their own blogs, such as I have done above with the Creative Robot collection.What surprises me is the lack of brands in the collection of Video Categories. The notable exception seems to be Absolut with over 1400 videos in their channel. So what are you waiting for, starting a video channel for your brand / category has never been easier. In fact to show you how easy, i have just created a Gourmet Food channel.

Tags: Frontiering Products, Frontiering Websites