2007 December | Frontiering Talk

And here’s Jimmy Maymann, Goviral’s chairman recorded at this year’s Cannes Lions delivering a informative talk about the rise of consumer engagement.

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Sites of interest 12/18/2007

Published by User Image ifarmer on December 18, 2007 under Bookmarks

The Power Of Us

Great article on the wisdom of crowds

Clupedia.com

getting clues from crowds

How Valuable is Word of Mouth? Annotated

Measuring the value of WOM

ShotCode - offline weblinks

Technology to store URL details in a B&W picture like barcode

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Sites of interest 12/17/2007

Published by User Image ifarmer on December 17, 2007 under Bookmarks

Clive Thompson on the Age of Microcelebrity: Why Everyone’s a Little Brad Pitt

Microcelebrity

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Sites of interest 12/13/2007

Published by User Image ifarmer on December 13, 2007 under Bookmarks

How to Change the World

Newswise Business News and Social and Behavioral Sciences News | Common Word-of-mouth Beats “Highly-connected” Influencers

Posts from the Widgets Category at The Unofficial Apple Weblog (TUAW)

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Sites of interest 12/12/2007

Published by User Image ifarmer on December 12, 2007 under Bookmarks

The M20: Top Marketer Blogs: The M20: December 2007

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Video search goes regional

Published by User Image ifarmer on December 12, 2007 under Frontiering Websites, Industry News, Video, Widgets

Truveo (a video search engine) has just launched several country specific video sites Australia, Brazil, Italy, Mexico, The Netherlands, Russia, Turkey.

This is the top rated section in Australia sports category, which you can “snag” as a widget.

It’s incredible just how much video content is now available, and the ability to create and serve niche channels is quite powerful.

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Sites of interest 12/11/2007

Published by User Image ifarmer on December 11, 2007 under Bookmarks

Welcome to PerfSpot | PerfSpot Homepage | PerfSpot.com

12 days of a Social Media Christmas

The Social Bookmarking Faceoff

20 Ways To Aggregate Your Social Networking Profiles

Listible! Quick way to get resources

searchmash Annotated

Discover From Your Favorite Topic or Web Page

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Record your users click trail

Published by User Image ifarmer on December 11, 2007 under Frontiering Products, Frontiering Websites

The User Interface (UI) of any system is critical to the success of the application, and that is why major software companies have roles for UI experts. But now you can record and then watch the trail of your consumer clicks thanks to a product from ClicTale.

Clicktale has a useability study (part 1 and part 2) which discusses findings based on their tracking service.

The key ones are

• While most web pages have a vertical scroll-bar, visitors scrolled all the way to the bottom in only 20% of the recorded visits.

• Users scroll based on relative position inside the page, not based on absolute position in terms of pixels. In other words, the same number of page viewers will tend to scroll halfway or three-quarters through a page, regardless of whether the page size is 5,000 pixels or 10,000 pixels.

• The top and bottom of a web page are the most valuable areas in terms of visitor attention. Users spend an average of 24 seconds near the top and 14 seconds near the bottom as opposed to 8 seconds at the middle.

In addition ClicTale has release a heatmap product which describes

Attention Heatmap shows how much attention a specific webpage area is getting from the visitors who visited that area, as measured by average time.
Total Time Heatmap shows the total time that all visitors were exposed to a specific webpage area.
Visitors Heatmap shows the number of visitors and the percent of all visitors that looked at every area including the page bottom.
Pageviews Heatmap Given that a single visitor may visit a webpage several times, the Pageviews Heatmap shows the number of pageviews recorded at every area on the webpage.