Frontiering Talk

Monkey See is a new site containing a collection of "how to" videos ranging from Parenting, Pets, Auto & Mechanical

There is even a video series on how to carve a pumpkin.

Perspective: I think this site exemplifies the growing demands for videos in online content, as well as the emergence of niche content sites (in this case "How to").

His New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he’d live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed.

Mark moved in early morning Monday January 7th to the IKEA in Paramus, New Jersey and will stay for the week through Saturday January 12th. Every day people can watch a video recap of his day. He will be living in IKEA 24/7 and eating all his meals in the restaurant (he may order Domino’s take out once or twice). Thankfully they have a shower for him in the back offices.

He has a website to record his week in Ikea

http://marklivesinikea.com/

Perspective: This is a great initiative by Mark, but also by Ikea who will gain lots of free publicity from Mark’s live recording of his experience.

Domino’s have created a very flash "pizza builder" which not only provides excellent visuals, but allows you to custom make and then order your creation.

Perspective:  I like this site because it is both engaging, and relevant to the product that Dominos are selling.  It should also provide an excellent source of information that Dominos can use when coming up with new pizza creations.  Perhaps they could even allow consumers to name and vote for their favourite toppings.