Frontiering Talk

The BRW has officially launched it’s top Australian web2.0 applications.

Here’s a selection of the ones I am familiar with :- 

5. Engagd

Website: http://www.engagd.com/

Person/Company: Faraday Media (Chris Saad/ Ashley Angell)

Description: Web service application that creates ‘attention profiles’ of users, and enables these to be used in customising services and content for users.

 

6. MyVirtualHome

Website: http://mvh.com.au/

Person/Company: Greg Lane/ Paul Condon

Description: Allows users to create an accurate 3D walk-through model of their home, preview renovation possibilities and products provided by vendors, and contact service suppliers. People can share their home interiors and gardens for collaborative design. The viewing software will soon be available as a free download, allowing manufacturers and retailers to display products and themed homes in interactive 3D on their websites. Software being sold and licensed in a number of overseas countries.

 

9. Scouta

Website: http://www.recommendationventures.com/

Person/Company: Richard Giles/ Graeme Sutherland

Description: Collaborative filtering and recommendation engine provided as a web service for online retailers or entertainment providers. The consumer site Scouta.com provides personalised recommendations for video and audio.

 

11. vibEngine

Website: http://www.vibecapital.com/

Person/Company: Vibe Capital (Clay Cook/ Rachel Cook/ Jackie Shervington)

Description: Richly featured social community platform used by Vibe Capital’s Minti and Gooruze, and licensed to a number of overseas clients.

 

15. StreetAdvisor

Website: http://streetadvisor.com.au/

Person/Company: Jason Spencer/ Adam Spencer

Description: Residents rate their streets and localities on criteria such as public facilities, noise, and neighbourly spirit, and write reviews. Users earn ’streetcred’ and ‘local experts’ are appointed. The primary focus is on Australia, US, UK and Canada, but it has been launched in many other countries.

 

17. Plugger

Website: http://plugger.com.au/

Person/Company: Stephen Phillips/ Richard Slatter

Description: Australian news aggregator covering mainstream and social media, and providing recent trends in coverage of leading companies and people.

 

18. Tangler

Website: http://www.tangler.com/

Person/Company: Martin Wells/ Alex von Kotze/ Mick Liubinskas

Description: Customisable live forums with features including embedding discussions into blogs and social networks. Popular with Australian and US technology start-ups for their user forums.

 

21. Particls

Website: http://www.particls.com/

Person/Company: Faraday Media (Chris Saad/ Ashley Angell)

Description: Application and browser plug-in that uses the Engagd web service to provide personalized news and alerts based on users’ attention profiles.

 

23. Ripple

Website: http://ripple.org/

Person/Company: Matt Tilleard/ Mack Nevill/ Jehan Ratnatunga/ Simon Griffiths

Description: Charity site that generates income for donation through advertising and sponsorship. Buttons and search boxes are available on Facebook, widgets for blogs and websites, Google gadgets, and browser toolbars.

52. Minti

Website: http://www.minti.com/

Person/Company: Vibe Capital (Clay Cook/ Rachel Cook/ Jackie Shervington)

Description: Online forums and community for parents, including tagging, rating and comments. Based on VibeCapital’s vibEngine platform.

 

55. Norg Media

Website: http://www.norg.com.au/

Person/Company: Bronwen Clune

Description: Citizen journalism websites that allow local residents to report and comment on what is happening in their city and community. Currently available in Perth, Sydney, Melbourne and Brisbane. ure directions include licensing the platform into overseas markets.

 

67. Gooruze

Website: http://www.gooruze.com/

Person/Company: Vibe Capital (Clay Cook/ Rachel Cook/ Jackie Shervington)

Description: Social network for online marketers. Includes ranking of members and their submissions based on their contributions and user ratings. Based on VibeCapital’s vibEngine

 

92. The Roar

Website: http://www.theroar.com.au/

Person/Company: Conversant Media

Description: Australian sports opinion site, including user generated content and discussion.

 

100. Buggerall

Website: http://www.buggerall.com.au/

Person/Company: Australian Blogs

Description: Blog search based on tags.

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It’s great to see Australian companies making their mark in the global web2.0 space.  I hope that these companies can inspire more innovation.

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2.7

A new social network has launched in Australia which hopes to address some of the key insights from online social media research.

Vibe Village is a social network which is hoping to connect brands to social influencers, by targeting 3 needs.

Being First.

I still remember running home to tell my brothers that I had found a way to get through the lane way at the back of my house, only to be disappointed when it became apparent that the news wasn’t news to them.

One of the key motivators for research and discovery is to be one of the first to know about a certain product, service.  Being First can be a relative concept, for example there is only one Neil Armstrong.  Yet, it’s much more common to be the first person in our social group to communicate a new fact.

Free stuff.

We all like stuff for free, so much so that we are almost suspicious when we are offered free things.  Vibe Village lets its members chose products that match their interests, offering programs that members can register for, and obtain free stuff such as advance copies of soon to be released DVD’s and new innovative products.

Share and Shape.

Members are encouraged to shape the innovation of products by being given a direct voice to products, and are also given opportunities to share news by hosting parties.

In today’s world of advertising clutter, it’s more and more difficult to get your message in the hands of the people who can provide a genuine word of mouth communication.  Vibe Village is attempting to provide a targeted solution for brands wanting to recruit product evangelists, by providing access to individuals who are passionate about your category. 

 

Disclosure: Vibe Village has been a client of Frontiering

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3.1 (2 people)

Mobile browser Opera have released a demographic report which shows that 88% of their users are male.  14.7 million people used Opera Mini in May 2008, which is a 24.6% increase on the March 2008 numbers.

Their user base is also most popular in the 18-27 year old demographic.

2.9 billion pages were viewed in May, with an average of 200 pages per person.
This graph shows the increase in page views over the last 2 years.

With the July 11 release of the new iphone, I’d expect a continued increase in web access from mobile devices, and this will also spawn additional mobile centric content and services.

via ReadWriteWeb

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2.7