Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

Read the full story »
Augmented Reality

Consumer Generated

Engage

facebook

Frontiering Products

Home » Archive by Month

Article Archive for January 2009

Imagine if – portable social graphs

Social data portability has been a hotly debated topic with a range of emerging standards competing for adoption.
Afterall, single signon to the web offers a great deal of immediate benefits for users.

Dataportability open standards group has been marketing the concept for a few years now, which supports the OpenID login standard and has been adopted by Yahoo, eBay, Photobucket, and Twitter, and MySpace.    Google’s Friend Connect and Facebook’s Facebook Connect are both offering open API’s to developers who can integrate their own login details with one of these major players.  Mashable has a good coverage of both of these tools here

Animated History of the Internet

History of the Internet is “an animated documentary explaining the progress in computing technologies from 1957 to 2009.
The tale is told using PICOL – Pictorial Communication Language – icons, and is a very effective communication tool,


via Core77

Australia Day – A digital perspective

Australia Day LogoAustralia day is here for 2009, and a good chance to review the way digital has brought about change to the way we live.

Here are some key events from 10 years ago in 1999
- Mark Taylor was the 1999 Australian of the year
- Companies spent millions protecting themselves from the Y2K bug
- Google moved from their garage to their first office with a search market share of < %1
- George Bush criticised President Clinton on Kosovo saying “We need an exit strategy before going to war”

25% of Australian on Facebook

Facebook has experienced a 18% rise during the last quarter of 2008 in Australia, to now boast 4.3 million Australians – up from 2.3 million from 12 months ago.
This number represents about 25% of the online population !

Matt Dickman has more Facebook stats here (note : he is using % of total population where Facebook is %17.07 of the 21.5 million populatoin)