Articles by Ian Farmer
I’ve always loved stories that are built from clay models & lego bricks, because as well as watching the story unfold, a part of me is fascinated with the artistic patience required to produce them.
Working for ASICS, agency Nordpol+ Hamburg commissioned Sipho Mabona who has created this gem of a story with Origami which is not only entertaining, but is so on brand for ASICS.
Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.
The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.
Pete Fowler's Tweeting Bike
It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.
You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.
The agency behind this initiative is Chance Collective #twike
I never tire of watching videos which highlight the incredible statistics surrounding the penetration of the internet, and I’m still surprised by the growth in some of these statistics.
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Here’s a great example on how to engage the socially influencial fans of your brand.
You”ll notice the campaign describes several phases of any social media campaign, including
- Recruitment of fans
- Engagement of fans
- Helping fans enlist their connections
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How 5 companies use Facebook to boost business | BusinessBrief.com
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Wrigley’s Altoids first sponsor of Fox mobile TV show – Mobile Marketer – Television
Posted from Diigo. The rest of my favorite links are here.
Twitter Co-founder Evan Williams talks about the ideas for driving twitter’s growth in the future.
This is an insightful presentation from TrendsSpotting that convey’s a selection of Social Media Influencers predictions for 2010.
Each prediction is presented as a “tweet” or in less than 140 characters.
For Example Adam Broitman suggests that “Consumers will un-friend all brands that don’t add value”
Worth a read.
Most Contagious 2009 is a presentation full of inspiring content that covers digital marketing, viral, outdoor as well as integrated campaigns.
Be viewed in full screen mode or Download the PDF here
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Social media volume 2 – user engagement strategies | Australian Policy Online
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social-media-company-policy_final_150409.pdf (application/pdf Object)
Posted from Diigo. The rest of my favorite links are here.
Sweden is known for it’s innovation which not only expresses itself in design, but also in creative campaigns.
Agency Forsman and Bodenfors decided to use one of Facebook’s built in features of “Tagging” to get the word out about Ikea’s Malmo store opening. First, they created a Facebook profile for the store manager, Gordon Gustavsson. Then, over the next two weeks, uploaded images from of IKEA showrooms to his Facebook photo album.
Alan Long, Research Director for Hitwise reports that Social Media Traffic in Australia has nearly caught Search as depicted by the following chart.
Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.
The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.
Trendhuntertv has created this interesting report which highlights 20 top trends that are emerging for 2010.
The list of the top 20 includes
- Personalization
- Unservice
- Peacocking
- Rental
- Culture
- Prodependancy
- DIY Healthcare
- Nostalgia
- Crowdsource
- Emotionology
- Simpletising
- Ecopolitan
- Greenpliances
- Nomadabodes (portable living spaces)
- Pop-uptailing
- Life-swapping
- DIY Decor
- Next Besting
