Articles in Augmented Reality
Great example of engagement with a product using storytelling
19 Crimes – wine bottle AR https://youtu.be/uDxqdrLlDY8
Now you can augment the real world with scenes from famous movies
Kraft has invented a vending machine that analyses your face to predict what you want to eat.
It combines facial recognition with a fuzzy logic algorithm that suggests meal solutions via recipes, shopping instructions and even provides food samples. While you operate the touchscreen on Kraft’s “Meal Planning Solution”, a camera analyses your face to determine your age and gender, the better to anticipate what you want to eat.
Here’s a cool banner ad originally shown on EPSN that uses your webcam to create an Augmented Reality Soccer shoot out game
Check it out here
It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool
This video shows the features in case you don’t have a webcam.
It’s amazing how technology is changing the world, and whilst gaming has had the reputation of taking people away from activity, camera technology is inspiring active games.
Kung-Fu Live is one example in which your image is placed directly into the game, and real movements are translated into in-game actions. As the video below shows, you’ll be able to kick and punch wildly into the air to take down virtual baddies.
This is one of the few games designed exclusively for the PlayStation Eye camera.
Want to know what your face would look like wearing a certain type of make up .. without touching your face? Well you could always summon up a magin mirror with the words “Mirror Mirror on the Wall, show me my face with make up all”.
And if that doesn’t work, you can head off to the Takashimaya department store in Tokyo and use their Digital Cosmetic Mirror.
Here’s a very cool use of projection that breathes life into a building
Augmented Reality is still quite new, but that hasn’t stopped some innovative agencies tapping into the technology to promote their client’s products.
First is the “Eminem Augmented Reality Competition” website which encourages fans to “spray art” on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! The site was created by Outside Line and you can enter the competition here.
I continue to read with interest the growing number of Augmented Reality applications that are starting to emerge, this one a pretty cool 3D Augemented Reality version of the humble business card.
The major limitation of the technology today is the lack of standard Augmented Reality readers, but work is being done to address this.
I can see implications for the Real Estate market.
Via Dean Collins