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Augmented Reality

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Articles in Augmented Reality

Wine AR
Wednesday, 23 May, 2018 – 14:16 | No Comment

Great example of engagement with a product using storytelling
19 Crimes – wine bottle AR

Hollywood augmented real world
Tuesday, 2 Aug, 2011 – 9:48 | No Comment

Now you can augment the real world with scenes from famous movies

Vending Machine – Facial Recognition
Sunday, 23 Jan, 2011 – 7:22 | No Comment

Kraft has invented a vending machine that analyses your face to predict what you want to eat.

It combines facial recognition with a fuzzy logic algorithm that suggests meal solutions via recipes, shopping instructions and even provides food samples. While you operate the touchscreen on Kraft’s “Meal Planning Solution”, a camera analyses your face to determine your age and gender, the better to anticipate what you want to eat.

Cool banner ad that integrates webcam
Thursday, 9 Sep, 2010 – 10:38 | No Comment

Here’s a cool banner ad originally shown on EPSN that uses your webcam to create an Augmented Reality Soccer shoot out game

Check it out here

Augmented Reality – using Webcam
Friday, 6 Aug, 2010 – 11:49 | No Comment

Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.

It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool

This video shows the features in case you don’t have a webcam.

Augmented Reality Kung Foo gaming
Tuesday, 18 May, 2010 – 15:55 | 2 Comments

It’s amazing how technology is changing the world, and whilst gaming has had the reputation of taking people away from activity, camera technology is inspiring active games.

Kung-Fu Live is one example in which your image is placed directly into the game, and real movements are translated into in-game actions. As the video below shows, you’ll be able to kick and punch wildly into the air to take down virtual baddies.

This is one of the few games designed exclusively for the PlayStation Eye camera.

Virtual Make up Mirror
Thursday, 18 Mar, 2010 – 6:01 | No Comment

Want to know what your face would look like wearing a certain type of make up .. without touching your face?  Well you could always summon up a magin mirror with the words “Mirror Mirror on the Wall, show me my face with make up all”.

And if that doesn’t work, you can head off to the Takashimaya department store in Tokyo and use their Digital Cosmetic Mirror.

The Digital Cosmetic Mirror lets store patrons test makeup and recommendations without actually applying anything to their skin.

Frontiering Facade Projection
Tuesday, 27 Oct, 2009 – 15:50 | One Comment

Here’s a very cool use of projection that breathes life into a building

555 KUBIK | facade projection | from urbanscreen on Vimeo.

Augmented Reality campaigns
Friday, 7 Aug, 2009 – 14:07 | No Comment

Augmented Reality is still quite new, but that hasn’t stopped some innovative agencies tapping into the technology to promote their client’s products.

First is the “Eminem Augmented Reality Competition” website which encourages fans to “spray art” on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! The site was created by Outside Line and you can enter the competition here.


Augmented Reality Business card
Tuesday, 14 Jul, 2009 – 14:40 | No Comment

I continue to read with interest the growing number of Augmented Reality applications that are starting to emerge, this one a pretty cool 3D Augemented Reality version of the humble business card.

AR Business Card from James Alliban on

The major limitation of the technology today is the lack of standard Augmented Reality readers, but work is being done to address this.

I can see implications for the Real Estate market.

Via Dean Collins