Articles in Augmented Reality
Here’s a very cool use of projection that breathes life into a building
555 KUBIK | facade projection | from urbanscreen on Vimeo.
Augmented Reality is still quite new, but that hasn’t stopped some innovative agencies tapping into the technology to promote their client’s products.
First is the “Eminem Augmented Reality Competition” website which encourages fans to “spray art” on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! The site was created by Outside Line and you can enter the competition here.
I continue to read with interest the growing number of Augmented Reality applications that are starting to emerge, this one a pretty cool 3D Augemented Reality version of the humble business card.
AR Business Card from James Alliban on
The major limitation of the technology today is the lack of standard Augmented Reality readers, but work is being done to address this.
I can see implications for the Real Estate market.
Via Dean Collins
IBM has launched an Android based mobile app to “Augment” what is happening at Wimbledon. Taking a live feed from the handset’s camera, it superimposes content and data associated with various points of interest into that video stream. For example live scores, court information etc.
The widespread adoption of 3G and Smartphones has meant that the potential audience for leveraging location (using the phone’s GPS), and supplementing that with value added information is reaching a critical mass.
I think it makes sense to trial new technologies at these type of events.
