Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

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Augmented Reality – using Webcam

Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.

It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool

This video shows the features in case you don’t have a webcam.

Augmented Reality Kung Foo gaming

It’s amazing how technology is changing the world, and whilst gaming has had the reputation of taking people away from activity, camera technology is inspiring active games.

Kung-Fu Live is one example in which your image is placed directly into the game, and real movements are translated into in-game actions. As the video below shows, you’ll be able to kick and punch wildly into the air to take down virtual baddies.

This is one of the few games designed exclusively for the PlayStation Eye camera.

Virtual Make up Mirror

Want to know what your face would look like wearing a certain type of make up .. without touching your face?  Well you could always summon up a magin mirror with the words “Mirror Mirror on the Wall, show me my face with make up all”.

And if that doesn’t work, you can head off to the Takashimaya department store in Tokyo and use their Digital Cosmetic Mirror.

The Digital Cosmetic Mirror lets store patrons test makeup and recommendations without actually applying anything to their skin.

Augmented Reality campaigns

Augmented Reality is still quite new, but that hasn’t stopped some innovative agencies tapping into the technology to promote their client’s products.

First is the “Eminem Augmented Reality Competition” website which encourages fans to “spray art” on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! The site was created by Outside Line and you can enter the competition here.

 

Augmented Reality Business card

I continue to read with interest the growing number of Augmented Reality applications that are starting to emerge, this one a pretty cool 3D Augemented Reality version of the humble business card.

AR Business Card from James Alliban on

The major limitation of the technology today is the lack of standard Augmented Reality readers, but work is being done to address this.

I can see implications for the Real Estate market.

Via Dean Collins

IBM’s Augmented Reality Mobile trial at Wimbledon

IBM has launched an Android based mobile app to “Augment” what is happening at Wimbledon. Taking a live feed from the handset’s camera, it superimposes content and data associated with various points of interest into that video stream. For example live scores, court information etc.

The widespread adoption of 3G and Smartphones has meant that the potential audience for leveraging location (using the phone’s GPS), and supplementing that with value added information is reaching a critical mass.
I think it makes sense to trial new technologies at these type of events.