Articles in community
The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.
Pete Fowler's Tweeting Bike
It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.
You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.
The agency behind this initiative is Chance Collective #twike
One of the hottest news for social communication this month was the beta launch of Google Wave.
Like a lot of people, I’m still waiting for my Beta invite – Google released 100K invites on Sept 30, 2009, and hopefully a 2nd wave of invites will come soon. {Update : Thanks to Gus for sending me a twitter invite soon after this post was published)
Social Media has brought content creation tools to consumers, allowing an efficient means for organizing, facilitating outreach, encouraging dialogue and raising money.
This video describes how social media is being used in Lebanon for “digital activism”.
Successful cause initiatives such as Kiva (Microfinance), myC4 (Microfinance & Mentoring), Build An African School (Financing new schools in Africa) and MobileMovement (Microfinance using mobiles) all understand that the social media landscape provide consumers the means to more deeply engage with the cause, and in doing that these initiatives are reaping the benefits of communal support.
Often one of the hardest challenge of engaging with Social Media is to find your voice.
It often involves trial and error as well as feedback from trusted friends.
This week I gave a presentation to the Future Leaders meeting in Sydney and as well as providing insight into what Social Media is, I talked through the process for getting engaged and identifying your niche.
Recently, I’ve been doing a lot of thinking about the emergence of “Content Exchange networks”, as I predict significant changes in the value chain of content creation and distribution over the next few years.
Related to this is the changing impact to the news industry.
So it was with interest that I read Jeff Jarvis (of Buzzmachine)’s presentation that examines the changing business models for news publication and distribution in light of social collaboration. Jeff is planning to give the presentation to CUNYGraduate School of Journalismm, and has put a draft up on Slideshare for comment.
Gartner has released some new research which describes how various people engage in online communities.
Using the term “Generation V”, the research confirms that segments do not relate to age, gender, geographic location or social class, but instead are grouped by their interactions and behavioural usage preferences of digital media consumption.
The 4 levels of engagement in Gartner’s model are creators, contributors, opportunists, and lurkers.
