Articles in Consumer Generated
Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.
It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool
This video shows the features in case you don’t have a webcam.
Latest update to the What the F**k is Social Media presentation from Marta Kagan which continues to show the expansion of social media
This is an insightful presentation from TrendsSpotting that convey’s a selection of Social Media Influencers predictions for 2010.
Each prediction is presented as a “tweet” or in less than 140 characters.
For Example Adam Broitman suggests that “Consumers will un-friend all brands that don’t add value”
Worth a read.
Most Contagious 2009 is a presentation full of inspiring content that covers digital marketing, viral, outdoor as well as integrated campaigns.
Be viewed in full screen mode or Download the PDF here
Sweden is known for it’s innovation which not only expresses itself in design, but also in creative campaigns.
Agency Forsman and Bodenfors decided to use one of Facebook’s built in features of “Tagging” to get the word out about Ikea’s Malmo store opening. First, they created a Facebook profile for the store manager, Gordon Gustavsson. Then, over the next two weeks, uploaded images from of IKEA showrooms to his Facebook photo album.
Trendhuntertv has created this interesting report which highlights 20 top trends that are emerging for 2010.
The list of the top 20 includes
- Personalization
- Unservice
- Peacocking
- Rental
- Culture
- Prodependancy
- DIY Healthcare
- Nostalgia
- Crowdsource
- Emotionology
- Simpletising
- Ecopolitan
- Greenpliances
- Nomadabodes (portable living spaces)
- Pop-uptailing
- Life-swapping
- DIY Decor
- Next Besting
Be a Football Hero allows you to create a personalised audio commentary.
Select your name, country, and age, and then listen to the professional soccer (football) commentary of yourself performing the ultimate football heroics.

If you like what you hear, you can order the soundtrack as a CD for 14.99 pounds.
The soundtrack is very realistic, and you get to hear your surname and age as you score the match winning goal in the dying minutes.
Having spent time working within Knowledge Management within the Mars corporation, I Social Media and Knowledge Management are integrated.
Social Media and Knowledge Management (presented on Aug 19th, 2009 at the KM round table conference, at Melbourne Zoo).
Is social media a fad? Or is it the biggest shift since the Industrial Revolution? 
Welcome to the World of Socialnomics
Qualman defines socialnomics as “The ability of social media to generate exponential returns for individuals and businesses”.
They have released a video which showcases some of the social media statistics that describe the social media revolution, and how it is changing the world.
And this revolution has only just begun !



