Articles in Consumer Generated
Kraft has invented a vending machine that analyses your face to predict what you want to eat.
It combines facial recognition with a fuzzy logic algorithm that suggests meal solutions via recipes, shopping instructions and even provides food samples. While you operate the touchscreen on Kraft’s “Meal Planning Solution”, a camera analyses your face to determine your age and gender, the better to anticipate what you want to eat.
We’ve been talking to clients a lot recently about the changing “content exchange” and in particular the challenges of harnessing community content.
This presentation looks at the way the web is being “packaged” and rold in the form of “Social Entertainment”, complete with some informative research.
BRITA’s mygreenbottle pledge widget- a good example of inviting consumer participation into the cause of reusable bottled water.
I have often discussed the growing demand for watching videos over the internet, so it was with interest that I read the recently published statistics from comScore.
The following chart shows the population reach, and some key viewing statistics by country which was releasd to support the launch of their Video Metrics service
comScore Video Metrics by country April 2010
The RTA has launched a new live traffic site that incorporates map planning
RTA live traffic
Also included is the ability to incorporate a widget of the site like as shown here
It’s great that government organisations are recognising the value that they can provide to consumers online, which in return should help their ability to manage traffic conditions. Let’s hope a mobile version isn’t far away.
Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.
It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool
This video shows the features in case you don’t have a webcam.
Latest update to the What the F**k is Social Media presentation from Marta Kagan which continues to show the expansion of social media
This is an insightful presentation from TrendsSpotting that convey’s a selection of Social Media Influencers predictions for 2010.
Each prediction is presented as a “tweet” or in less than 140 characters.
For Example Adam Broitman suggests that “Consumers will un-friend all brands that don’t add value”
Worth a read.
