Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

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Augmented Reality – using Webcam

Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.

It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool

This video shows the features in case you don’t have a webcam.

2010 Predictions from TrendsSpotting

This is an insightful presentation from TrendsSpotting that convey’s a selection of Social Media Influencers predictions for 2010.

Each prediction is presented as a “tweet” or in less than 140 characters.
For Example Adam Broitman suggests that “Consumers will un-friend all brands that don’t add value”

Worth a read.

Most Contagious 2009

Most Contagious 2009 is a presentation full of inspiring content that covers digital marketing, viral, outdoor as well as integrated campaigns.

Be viewed in full screen mode or Download the PDF here

Ikea’s clever Facebook campaign

Sweden is known for it’s innovation which not only expresses itself in design, but also in creative campaigns.

Agency Forsman and Bodenfors decided to use one of Facebook’s built in features of “Tagging” to get the word out about Ikea’s Malmo store opening.  First, they created a Facebook profile for the store manager, Gordon Gustavsson. Then, over the next two weeks, uploaded images from of IKEA showrooms to his Facebook photo album.

Consumer Trends – 2010

Trendhuntertv has created this interesting report which highlights 20 top trends that are emerging for 2010.

The list of the top 20 includes

  • Personalization
  • Unservice
  • Peacocking
  • Rental
  • Culture
  • Prodependancy
  • DIY Healthcare
  • Nostalgia
  • Crowdsource
  • Emotionology
  • Simpletising
  • Ecopolitan
  • Greenpliances
  • Nomadabodes (portable living spaces)
  • Pop-uptailing
  • Life-swapping
  • DIY Decor
  • Next Besting
Personalised Soccer Commentary

Be a Football Hero allows you to create a personalised audio commentary.

Select your name, country, and age, and then listen to the professional soccer (football) commentary of yourself performing the ultimate football heroics.

footballhero

If you like what you hear, you can order the soundtrack as a CD for 14.99 pounds.

The soundtrack is very realistic, and you get to hear your surname and age as you score the match winning goal in the dying minutes.

Social Media and Knowledge Management

Having spent time working within Knowledge Management within the Mars corporation, I Social Media and Knowledge Management are integrated. 

 Social Media and Knowledge Management (presented on Aug 19th, 2009 at the KM round table conference, at Melbourne Zoo).

View more documents from Ian Farmer.
Socialnomics

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? socialnomics

Welcome to the World of Socialnomics

Qualman defines socialnomics as “The ability of social media to generate exponential returns for individuals and businesses”.
They have released a video which showcases some of the social media statistics that describe the social media revolution, and how it is changing the world.

 

 

And this revolution has only just begun !