I still recall presenting the Facebook Australian population at 4.3 million around the middle of 2008.

It’s now surpassed 5 million which means that more than 1 in 3 of Australia’s online population is on Facebook.

This is quite compelling, and its not wonder that brands and organisations are starting to allocate marketing spend to reaching this audience.

The challenge of course is that social networks don’t respond well to interruption marketing.  Read more... (158 words, 1 image, estimated 38 secs reading time)

Here’s a great video that describes how BESTBUY is using a corporate wiki to share ideas within the company.

Utilising a website that acts as a web2.0 intranet, BESTBUY employees are able to share and edit knowledge.
This video has more detail.

Social Media tools will continue to grow and exist within what is often referred to as Enterprise 2.0  Read more... (121 words, estimated 29 secs reading time)

Brita Water Filter now have a youtube channel

Testing the look / feel of a widget for mygreenbottle

Facebook has experienced a 18% rise during the last quarter of 2008 in Australia, to now boast 4.3 million Australians – up from 2.3 million from 12 months ago.
This number represents about 25% of the online population !

Matt Dickman has more Facebook stats here (note : he is using % of total population where Facebook is %17.07 of the 21.5 million populatoin)

SplashCast has announced a partnership with Hulu that will allow people to embed Hulu shows into the SplashCast widget. I wonder if this will allow non-US based people a “work-around” giving them access to Hulu?

Note: it’s very easy to make a SplashCast widget (see below).

During October 2008, 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer) http://bit.ly/w82x
Hulu continues it’s rise in Online Video now up to the 6th most popular Video network.

I’ve been experimenting with a few Widget makers, and have found Sprout a very effective tool that supports widget development and distribution.

Here’s an example that I built based on the new Mazda 3.

Recently, I’ve been doing a lot of thinking about the emergence of “Content Exchange networks”, as I predict significant changes in the value chain of content creation and distribution over the next few years.

Related to this is the changing impact to the news industry.

So it was with interest that I read Jeff Jarvis (of Buzzmachine)’s presentation that examines the changing business models for news publication and distribution in light of social collaboration.  Jeff is planning to give the presentation to CUNYGraduate School of Journalismm, and has put a draft up on Slideshare for comment.  Read more... (121 words, estimated 29 secs reading time)

Gartner has released some new research which describes how various people engage in online communities.

Using the term “Generation V”, the research confirms that segments do not relate to age, gender, geographic location or social class, but instead are grouped by their interactions and behavioural usage preferences of digital media consumption.

The 4 levels of engagement in Gartner’s model are creators, contributors, opportunists, and lurkers.

 Read more... (266 words, 1 image, estimated 1:04 mins reading time)

Fleishman-Hillard Inc. and Harris Interactive have published an excellent white paper which examines how the internet influences the modern consumer.

The study is titled  “Digital Life Index Study”  and highlights how the internet influences shopping behaviours, making particular comparisons between the UK, Germany and France.

4 key insights of the study were:-

Digital Influence:

The Internet is by far the most important medium in the lives of European consumers — but companies are underinvesting in that influence.  Read more... (256 words, 1 image, estimated 1:01 mins reading time)